Experts in data visualisation and real-time transit data

At Ito World, we enable the smarter movement of people by providing real-time transit data and visualisation for urban mobility, journey planning, and transport planning.

  • CEO

    Johan Herrlin

    With over 20 years’ experience delivering solutions in the geospatial industry, Johan’s vision is to enable the smarter movement of people by providing real-time transit data and visualisation software for journey planning. Before Ito World, he was a company director at Esri, the world’s leading provider of geospatial software.

  • CTO and Co-Founder

    Hal Bertram

    Hal leads the development of Ito’s technology and growing team of innovative engineers and visualisation designers. Hal set up the computer graphics department at leading film effects company Jim Henson’s Creature Shop, where he pioneered real-time animation technologies used. Hal went on to co-found Ito to apply these techniques to real world problems.

  • COO

    Dave Ladbrook

    Bringing a wealth of experience from data-driven digital markets, Dave’s fresh approach is leading Ito’s success. Working with major blue chip brands, he has recognised the huge potential for public and private organisations to transform and improve efficiency of our transport networks.

  • Business Development Director

    Daren Rapley

    Daren has been helping to grow new technology businesses for the last 12 years. His passion is to bring commercial success to truly innovative solutions.  His client relationships range across international governments, local councils, SME's and global corporations. Prior to joining Ito World he performed the lead commercial role with an award winning UK SaaS company.

  • Operations Director

    Shane Reynolds

    Shane is one of the UK’s foremost technical experts in the world of transport data. Shane manages the full life cycle of Ito’s data products and ensures their deployment to clients’ satisfaction. He brings extensive experience of leading the technical development of real-time intelligent transport systems software, in use throughout Europe.

  • Finance Director

    Martin Pitcher

    Since 2014 Martin has been providing finance director services as a consultant to Ito World. Martin qualified as a chartered accountant in 1992, spending 15 years with PwC in their Audit and Transaction Services departments in London and New York.

Board & Investors

  • Director and Co-Founder

    Peter Miller

    Co-founder and director, Peter is a savvy computer scientist and entrepreneur. His interest in developing innovative technology solutions to the transport industry has driven Ito’s success. Peter’s vision is to have a world of real-time decision intelligence; one where data is integrated seamlessly into consumers’ decisions about transport choice and one where data and the insight from data, underpins transport planning and decision making.

  • Investor

    Iceni Capital

    Iceni Capital is a private equity partnership dedicated to investing in smaller and entrepreneurial UK companies with significant growth potential. Iceni is backed by J Leon Group, a large London-based family office with investments in a wide variety of sectors.

    Iceni relishes the challenges associated with fast growing entrepreneurial businesses that offer high growth potential.

  • Investor

    Christopher Roper

    A founder of Landmark Information Group and formerly Trucost’s executive chairman, Christopher remains a non-executive director of Landmark, which was acquired by the Daily Mail and General Trust. Christopher is an independent investor with a portfolio of investments in a series of start-up and early stage companies. A Cambridge graduate, his early career was spent as a Reuters correspondent in Africa and Latin America.