INRIX population analytics: New Year’s Eve visualisation

Ito World. Data in Motion

INRIX population analytics visualisation: New Year’s Eve

This visualisation was created to help INRIX demonstrate the power of its population analytics product to potential clients trying to understand the mass movements of crowds over a period of time. We brought this to life using real-time data from Central London on New Year’s Eve. By visualising data we helped reveal several patterns to potential customers and data partners, which generated significant attention from media and awarded Ito with an AGI award for Best Geospatial Data Visualisation.