News 5 October

Ito World Appoints Deborah Kobewka as Chief Executive Officer

Ito World, the leading transit technology company, has appointed Deborah Kobewka as its new Chief Executive Officer, who started with the Cambridge based business earlier this month. Taking over from Johan Herrlin, she joins the company at a time of strong growth and performance.

Deborah brings to Ito World over 35 years experience in data and analytics in the UK, USA, Europe and Asia, across the private and public sectors. Most recently, she was CEO of pharma intelligence and analytics firm Evaluate Ltd,  where she presided over significant growth in revenue and led it through two major re-investments by private equity firms, culminating in a $1.2bn merger with US based MMIT (Managed Markets, Insight & Technology LLC). Prior to this, Deborah served with the Department of International Trade as Managing Director of Healthcare UK and has also held senior roles at IMS Health (now IQVIA), including as President China & Asia Pacific regions.

Deborah Kobewka, CEO of Ito World, said: “I’m thrilled to be joining such a dynamic and talented team, during what is an extremely exciting time for the business. Ito World has a great track record of providing accurate, mission critical data and insights to its customers helping them solve transport challenges for the millions of passengers they serve. It’s a real honour and career highlight to be part of Ito’s mission to reduce pollution and congestion by encouraging the use of shared and sustainable transport”.

Vincent Smith, Chairman of Ito World, commented: “We’re excited to welcome Deborah to the Ito team and take the business forward into an exciting phase of growth. She brings with her a wealth of experience in data and analytics, and direct experience of working with private and public sector clients and partners.”