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Sustainable and
shared transit for all

Who we are

Ito provides market-leading transit data solutions through innovative products & professional services. With a focus on data quality, we support our clients to deliver a seamless, reliable passenger experience whilst driving cost efficiencies.

Our product suite enhances passenger experience, optimizes mobility operations, and drives smarter decision-making, while our services help clients maximize the value of their data.

All Ito products, from one integrated platform

Ito's transit data solutions enhance passenger experience and optimize operations. We support agencies, operators and mobility providers with accurate, real-time and high quality insights.

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Elevate

Optimized journey planning

Ito Elevate transforms foundational transit data with human and artificial intelligence to provide a single source of truth.

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Notify

Real-time operational control

Ito Notify detects, manages and communicates live network changes to improve operational efficiency and the passenger experience.

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Discover

Predictive & data-driven insights

Ito Discover turns data into action, empowering organizations to reduce inefficiencies and make smarter, data-driven decisions.

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Ito Professional Services

... when a more bespoke level of support is needed

We combine deep domain expertise and extensive industry knowledge with exceptional consultancy, engineering, and data services to deliver unparalleled professional solutions tailored to your needs.

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Our Partners

What we stand for

Our culture reflects how we innovate, collaborate, and deliver excellence in transit data.

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Interesting and varied work

Shape your path at Ito – whether as a leader, specialist, or contributor, no two days are the same.

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Positive impact at scale

Your work powers journeys for millions, supporting greener travel and smarter mobility worldwide.

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We don't do hierachy

Leaders at Ito empower, not control. We cut the red tape to help ideas grow and teams move faster.

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Inclusive and equitable

We promote from within, support all voices, and invest in your growth – wherever you're starting from.

Putting people first, leading with purpose

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Mark Masterson

CEO

Mark is an entrepreneurial leader with experience from startups to senior roles at global firms like Google. At Ito, he drives product and commercial strategy with a pragmatic, growth-focused approach.

Shane Reynolds

CTO

Shane is a leading UK expert in transport technology with extensive experience in developing intelligent transport systems worldwide. He leads Ito’s talented software team, delivering high-quality solutions to real-world challenges.

Amy Bridge

Chief Customer Delivery Officer

With experience at Trapeze Group and Sustrans, Amy ensures Ito's partnerships deliver results. Amy leads customer delivery with care, building lasting, impact-driven relationships.

Natashia Variava

Fractional Head of People Operations

With 20 years of experience in tech and media, Natashia fosters a high-performing culture, ensuring talent development and team cohesion remain central to Ito’s success.

Ulrike Eder

Fractional CMO

Ulrike has 17+ years of experience in global technology businesses, combining commercial expertise with strategic growth. At Ito, she drives growth and marketing, shaping strategy and business development.

Andrew Gepp

COO

Andrew has 15+ years of experience in management consulting and operational leadership in industry. He oversees operations at Ito focusing on growth and ensuring product and service delivery align with our strategic goals and the needs of our customers.

Hal Bertram

Head of R&D, Co-founder

With 30+ years in real-time data and visual tech, Hal pioneered real-time animation at Jim Henson’s Creature Shop. He co-founded Ito to bring these innovations to transport and now leads R&D, developing cutting-edge transit solutions.

Support from experts

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Peter Stoner

Transit data specialist

Specialist in public transport info, passionate about improving user experience, accessibility, efficiency, and sustainability.
Hal Bertram

Head of R&D

Hal is a specialist in urban transit services; passionate about mentoring alongside overseeing innovative data visualisation projects.
Bob Rackley

Transit Data Specialist

Experienced Commercial & Ops Manager in public transport; skilled in data analysis, negotiation, contracts & transport planning. BA Hons.
Mike Fosker

Head of Product

Product manager with 20+ yrs delivering web/app products; passionate about delivering digital products 
that help people and businesses achieve their goals.
Peter Stoner

Transit data specialist

Specialist in public transport info, passionate about improving user experience, accessibility, efficiency, and sustainability.
Hal Bertram

Head of R&D

Hal is a specialist in urban transit services; passionate about mentoring alongside overseeing innovative data visualisation projects.
Bob Rackley

Transit Data Specialist

Experienced Commercial & Ops Manager in public transport; skilled in data analysis, negotiation, contracts & transport planning. BA Hons.
Mike Fosker

Head of Product

Product manager with 20+ yrs delivering web/app products; passionate about delivering digital products 
that help people and businesses achieve their goals.
Peter Stoner

Transit data specialist

Specialist in public transport info, passionate about improving user experience, accessibility, efficiency, and sustainability.
Hal Bertram

Head of R&D

Hal is a specialist in urban transit services; passionate about mentoring alongside overseeing innovative data visualisation projects.
Bob Rackley

Transit Data Specialist

Experienced Commercial & Ops Manager in public transport; skilled in data analysis, negotiation, contracts & transport planning. BA Hons.
Mike Fosker

Head of Product

Product manager with 20+ yrs delivering web/app products; passionate about delivering digital products 
that help people and businesses achieve their goals.
Peter Stoner

Transit data specialist

Specialist in public transport info, passionate about improving user experience, accessibility, efficiency, and sustainability.
Hal Bertram

Head of R&D

Hal is a specialist in urban transit services; passionate about mentoring alongside overseeing innovative data visualisation projects.
Bob Rackley

Transit Data Specialist

Experienced Commercial & Ops Manager in public transport; skilled in data analysis, negotiation, contracts & transport planning. BA Hons.
Mike Fosker

Head of Product

Product manager with 20+ yrs delivering web/app products; passionate about delivering digital products 
that help people and businesses achieve their goals.

Explore career
opportunities

At Ito, we’re solving transportation challenges that impact millions of passengers every day.

Explore careers
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