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Sustainable and
shared transit for all

Who we are

Ito provides market-leading transit data solutions through innovative products & professional services. With a focus on data quality, we support our clients to deliver a seamless, reliable passenger experience whilst driving cost efficiencies.

Our product suite enhances passenger experience, optimizes mobility operations, and drives smarter decision-making, while our services help clients maximize the value of their data.

All Ito products, from one integrated platform

Ito's transit data solutions enhance passenger experience and optimize operations. We support agencies, operators and mobility providers with accurate, real-time and high quality insights.

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Elevate

Optimized journey planning

Ito Elevate transforms foundational transit data with human and artificial intelligence to provide a single source of truth.

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Notify

Real-time operational control

Ito Notify detects, manages and communicates live network changes to improve operational efficiency and the passenger experience.

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Discover

Predictive & data-driven insights

Ito Discover turns data into action, empowering organizations to reduce inefficiencies and make smarter, data-driven decisions.

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Ito Professional Services

... when a more bespoke level of support is needed

We combine deep domain expertise and extensive industry knowledge with exceptional consultancy, engineering, and data services to deliver unparalleled professional solutions tailored to your needs.

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Our Partners

What we stand for

Our culture reflects how we innovate, collaborate, and deliver excellence in transit data.

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Interesting and varied work

Shape your path at Ito – whether as a leader, specialist, or contributor, no two days are the same.

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Positive impact at scale

Your work powers journeys for millions, supporting greener travel and smarter mobility worldwide.

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We don't do hierachy

Leaders at Ito empower, not control. We cut the red tape to help ideas grow and teams move faster.

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Inclusive and equitable

We promote from within, support all voices, and invest in your growth – wherever you're starting from.

Putting people first, leading with purpose

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Mark Masterson

CEO

Mark is an entrepreneurial leader with experience from startups to senior roles at global firms like Google. At Ito, he drives product and commercial strategy with a pragmatic, growth-focused approach.

Shane Reynolds

CTO

Shane is a leading UK expert in transport technology with extensive experience in developing intelligent transport systems worldwide. He leads Ito’s talented software team, delivering high-quality solutions to real-world challenges.

Natashia Variava

Fractional Head of People Operations

With 20 years of experience in tech and media, Natashia fosters a high-performing culture, ensuring talent development and team cohesion remain central to Ito’s success.

Ulrike Eder

Fractional CMO

Ulrike has 17+ years of experience in global technology businesses, combining commercial expertise with strategic growth. At Ito, she drives growth and marketing, shaping strategy and business development.

Andrew Gepp

COO

Andrew has 15+ years of experience in management consulting and operational leadership in industry. He oversees operations at Ito focusing on growth and ensuring product and service delivery align with our strategic goals and the needs of our customers.

Hal Bertram

Head of R&D, Co-founder

With 30+ years in real-time data and visual tech, Hal pioneered real-time animation at Jim Henson’s Creature Shop. He co-founded Ito to bring these innovations to transport and now leads R&D, developing cutting-edge transit solutions.

Driving climate action

Since becoming fully remote in 2020, Ito has significantly reduced its carbon footprint. This shift not only cut commuting emissions but also marked the start of our broader commitment to sustainability. We continue to support the decarbonisation of the transport sector and promote active travel as a low-carbon alternative.

To strengthen our impact, we’ve developed a carbon reduction plan aligned with PPN 06/21, in partnership with ESG Pro. This enables us to measure and reduce emissions more accurately and effectively.

Read our carbon reduction plan

Explore career
opportunities

At Ito, we’re solving transportation challenges that impact millions of passengers every day.

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