Ito Elevate

Transforming foundational 
transit data

Using human and artificial intelligence to provide a single source of truth.

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By leveraging the expertise of transit industry professionals and our intelligent technology platform, we’ve developed a process to inspect, assess, and enhance transit data, ensuring higher levels of accuracy and richness than typically available from the source.

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Our data model and processing platform identifies potential issues and either resolves them automatically or flags them for expert intervention. We safeguard our customers from errors in source data by blocking significant issues until they have been reviewed and corrected.

Accurate, timely and personalized travel information, ready to enhance the passenger experience.

Data is the foundation of any application. Our solution ensures your users benefit from a smoother, more reliable journey planning experience. Leveraging cutting-edge technology and sophisticated algorithms, we help you create a user-centric journey planning system that prioritizes efficiency and passenger satisfaction.

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Enhanced accuracy & reliability

Ito’s Elevate solution ensures that journey planning applications have access to the most accurate and up-to-date information. This leads to increased reliability, reducing the likelihood of uncertainty for passengers.

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Complexity handling

The transit data landscape is often fragmented and complex, with a variety of data feeds and formats. The solution provides accurate, complete and timely data, so you can focus on creating a great user experience in your application.

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Scalability & flexibility

Our solution easily scales to accommodate various transit systems and data sources, making it adaptable to different regions and transit networks. This flexibility ensures that journey planning applications can seamlessly integrate new data feeds and expand their services as required.

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Improved passenger experience

With optimized data, journey planning applications can offer personalized and real-time travel information, such as predicted arrival times, facilities information and real-time updates. Making the trip planning experience more convenient and stress-free.

Elevate modules

Precision schedule management: Accurate data, representing ground truth.

Our solution enhances data accuracy by corroborating a robust combination of schedule and real-time transit data feeds, ensuring your journey planning applications are always provided with the latest information.



We integrate schedule data with real-time updates, to deliver the most accurate and reliable transit information available.



By actively comparing what was planned with what is happening, we’re able to understand developments and take action so passengers are kept fully informed.

Fare transparency & management: Comprehensive fares data, providing clarity.

Fares play a crucial role in trip planning. By leveraging fares data effectively, journey planning applications can offer a more efficient, transparent and user-centric experience.



Ito’s Elevate solution provides comprehensive fares data, enabling passengers to make informed decisions about their travel options and costs.



Leveraging sophisticated technologies and expert industry knowledge, we’re able to curate fares data and detect any changes, ensuring that fares are accurately reflected in the data we deliver.

Pathway optimization: Support at every step of the journey.

Journey planning isn't just about where the stop is located or what time the bus is due to arrive. A passenger's journey begins from the moment they set off and ends when they arrive at their final destination, encompassing everything in-between.



Ito Elevate supplements fundamental journey planning information with additional pathways and facilities topology, enabling you to provide a first-class experience to your users.

Cancellation/disruption analysis: Detection, keeping passengers informed in real-time.

Real-time disruption information is crucial to passengers.



When a cancellation or disruption occurs, passengers desire to adjust their plans quickly, minimizing the impact on their schedule.



Having up-to-date information makes the travel experience more predictable and less frustrating.



We identify any deviations from the schedule, using private and public sources of information, so you can keep passengers informed in real-time and empower them to navigate their journey with confidence.

Data integrity & quality assurance: High-quality transit data, the key to efficient & reliable journey planning.

Ito Elevate combines advanced technology, industry expertise, and robust processes to deliver accurate, reliable data for your application. Precise information on schedules, routes, and service changes helps passengers plan journeys effectively and avoid delays, building user trust and encouraging regular usage. Elevate continuously monitors, enhances, and corrects data to maintain the highest quality standards within your ecosystem.

Effortless onboarding
& collaboration

Seamless onboarding is just the beginning. We provide ongoing expert support, ensuring maximum operational impact with Elevate.

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Industry expertise

Benefit from our team of experts, providing in-depth understanding and knowledge of the public transit sector and data landscape.

Data delivery

Our solution will deliver high-quality data to you, with minimal effort and maximum efficiency.

Continuous optimization

Our dedicated support team provides real-time monitoring, insights, and enhancements to drive sustained operational excellence.

Your journey with us starts here

Follow us on socials, learn more about our products by watching a demo or get all your burning questions answered in a meeting. Whatever your choice, welcome to the Ito family!

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Frequently asked questions

Find answers to common questions about our products, services, and all things Ito.

How does Ito Elevate integrate with existing transit management systems?

Ito Elevate ingests data from a range of sources, to produce a set of rationalized, enhanced data feeds, ready for consumption by journey and route planning applications. The solution seamlessly integrates with a variety of applications, platforms and systems via API and file upload, to deliver high-quality data.

What kind of data validation processes does Ito Elevate use?

Data validation processing is at the heart of Ito’s Elevate solution, underpinned by the need for high quality data. Ito Elevate leverages a range of manual and automated validation checks, at various stages of the data pipeline, to ensure that the data provisioned is the highest quality and to prevent bad data from reaching consumers and passengers.

How does Ito Elevate handle data from multiple sources?

Ito Elevate is designed to ingest and aggregate a variety of data formats from multiple sources. Built-in issue detection highlights and eliminates quality issues such as duplicates, to deliver a coherent topology of high-quality transit data.

What are the key benefits of using Ito Elevate for journey planning applications?

Ito Elevate enhances journey planning with accurate, real-time data, improving reliability and passenger experience. It handles complex transit data seamlessly, offering personalized travel information and real-time updates. Scalable and flexible, it adapts to various transit systems and regions, promoting public transport as the first choice.

How does Ito Elevate ensure data security and privacy?

Ito Elevate utilises secure APIs and cloud infrastructure security measures to protect data at rest and in transit. Data access controls ensure that data can only be accessed by those authorised.
Ito has been certified by Cyber Essentials Plus, a scheme backed by the UK Government.

Ito doesn’t handle any personal or sensitive data.

Can Ito Elevate be customized to meet specific needs?

Yes, the Ito Elevate solution is flexible and has a range of customization options to suit needs and requirements. For example, it scales to support various transit systems and integrate data sources throughout the globe, ensuring journey planning applications can easily expand their services as required.

What kind of training and support does Ito Elevate offer?

Ito Elevate provides seamless onboarding, customized setup, thorough testing, and comprehensive training. The support team offers real-time monitoring, insights, and continuous improvements to ensure operational excellence.

How does Ito Elevate contribute to sustainability in transit operations?

Ito Elevate enhances the passenger experience, promoting public and sustainable transit options like bikeshare. It improves connectivity and multi-modal awareness, making eco-friendly transit the preferred choice.