Beyond data

Innovation,

quality & support

Ito blends research, innovation, and deep industry expertise to enhance data integrity, streamline onboarding, and provide unmatched support. Our portfolio of offerings makes transit data more accurate, actionable, and future-ready.

Transit data is complex – collaboration is key

The creation, processing and delivery of transit data involves different systems and stakeholders, working together to meet customer and passenger expectations.

Ito takes a highly collaborative, 'trusted advisor' approach to our work which extends not only across our customer engagements but also our wider industry collaboration on data standards innovation and thought leadership.

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Ito offers deep, extensive transit data expertise built up over many years handling
1,000s

of different transit data feeds across the world.

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Ito is a key member of the GTFS/GTFS-RT and CEN standards communities,

working to extend the capability of open, industry data standards.

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Ito has many years' experience partnering with different system suppliers on system-to-system deliveries as well as consultants on bespoke data and technical delivery projects.

Data quality – the hidden champion

High quality data is key to deliver a great passenger experience, and analytics and AI outputs you can trust to drive efficiencies. Ito's deep expertise and forensic approach to data quality, refined over many years is at the heart of our portfolio of offerings.

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Data tests covering 5 data quality dimensions
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Dedicated data quality
team combining tech with experienced data analysts
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Data standards innovation, 
in partnership with standards bodies and key clients

Passenger experience KPI model

User confidence through data integrity

Ito follows strict data integrity protocols, from source data provenance to delivering data exports in accordance with open industry standards. This ensures our customers can use data from Ito in full confidence

Source data license and provenance verification
Data completeness testing
Active data pipeline management to ensure continuous integrity
Data exports in many industry standard formats to meet client needs
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Innovating in
public transit

Our R&D team drives innovation in the public transit passenger experience using AI, machine learning, and data analytics. Through the Ito platform, we equip transit operators with intelligent tools to improve service delivery and enhance passenger journeys.

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Rail service alerts

Converts engineering alerts into clear, passenger-ready messages using LLMs, grounded in real-time transit data.

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Automatic disruption detection

Detects bus route deviations using advanced routing algorithms, enabling real-time alerts and faster incident response.

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Transit API

Monitors bus positions vs scheduled data and historic road segment flows, providing UTMCs with actionable insights for traffic light optmization and proritizing late-running buses.

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Tweak

Aggregates Automatic Vehicle Location (AVL) data to validate and optimize stop locations, improving accuracy in passenger-facing tools.

Seamless integration, effortless onboarding

Experience smooth data onboarding and integration with our advanced platform, designed to manage diverse data sources 
and provide timely updates for optimal performance.

Our integrated platform simplifies transit data onboarding and integration, working seamlessly with our clients various data ecosystems and bespoke formats. Built on Transmodel concepts, our model ingests, validates and enriches diverse data sources, ensuring accuracy and efficiency.

With 40+ custom ingestors and real-time updates, we future-proof your transit data ecosystem for you to drive exceptional passenger experiences.

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Client successes

Learn about the measurable success our clients have experienced through our transit intelligence solutions.

Seamless, inclusive mobility for a global event: Public transit innovation at the 2022 Commonwealth Games

In the summer of 2022, the UK’s West Midlands region welcomed the Commonwealth Games, one of the largest multi-sport events ever hosted in England. More than 4,800 athletes, including over 300 para-athletes, participated in 283 events across 19 different sports.

Enhancing airport mobility with real-time shuttle tracking: A case study from the world’s busiest airport

Hartsfield-Jackson Atlanta International Airport consistently ranks as the world’s busiest airport, handling over 100 million passengers annually. With such a high volume of travelers, smooth and stress-free airport navigation is critical.

Enhancing transit data quality in Florida with AI‑powered solutions

As part of a regional Smart Community initiative in Florida, transportation agencies sought to improve multi-modal trip planning and routing services by standardizing transportation datasets into a format that is both readily accessible and easily consumable.

Arriva UK Bus: Real-time passenger information for Google Maps

Arriva UK Bus, part of the DB group, is one of largest bus operators in the UK. The organisation has a strong track record of using data to improve customer experience and operational efficiency.

All Ito products, from one integrated platform

Ito's transit data solutions enhance passenger experience and optimize operations. We support agencies, operators and mobility providers with accurate, real-time and high quality insights.

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Elevate

Optimized journey planning

Ito Elevate transforms foundational transit data with human and artificial intelligence to provide a single source of truth.

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Notify

Real-time operational control

Ito Notify detects, manages and communicates live network changes to improve operational efficiency and the passenger experience

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Discover

Predictive & data-driven insights

Ito Discover turns data into action, empowering organisations to reduce inefficiencies and make smarter, data-driven decisions.

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Ito Professional Services

... when a more bespoke level of support is needed

We combine deep domain expertise and extensive industry knowledge with exceptional consultancy, engineering, and support services to deliver unparalleled professional solutions tailored to your needs.

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Your journey with us starts here

Follow us on socials, learn more about our products by watching a demo or get all your burning questions answered in a meeting. Whatever your choice, welcome to the Ito family!

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