Press releases

Ito and GoodMaps launch the most accessible, data-driven GTFS pathways and navigation solution

London, 5th September 2025 — Today announces a milestone collaboration with Ito, a leader in transit data solutions, and GoodMaps, the global standard in accessible transit station navigation.  Ito and GoodMaps combine high-fidelity station mapping with real-time service data to make public transport more accessible, responsive and user-friendly. This initiative ushers in a new era for multimodal mobility, real-time operations, and universal access.

Key partnership deliverables: 

  • Amplified GTFS pathways: Ito’s GTFS expertise and GoodMaps’ mapping capabilities empower transit agencies to create, edit, and maintain GTFS pathways data and station layouts. 
  • Industry-leading data integrity: Drawing on their work powering journey planners like Google Maps, Ito provides agencies with “single source of truth” data accuracy, from schedules to on-demand and micro-mobility feeds. These feeds are powered by GoodMaps’ creation of GTFS pathways data and station LiDAR mapping.
  • LiDAR/IMDF advanced mapping: GoodMaps’ cutting-edge technology brings stations to life, making them navigable through digital twins, AR overlays, and multimodal GTFS real-time and static data integrations. 
  • Real-time, multilingual AR Navigation: Passengers benefit from live service updates, departure times, delays, station outages, and personalized navigation in 19 languages, supporting five disability groups for true inclusivity.
  • True interdepartmental value: The solution delivers efficiency, safety, and compliance for planning, IT, operations, and customer service—unifying silos into a seamless transit ecosystem. 
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Mark Masterson

CEO, Ito

We are proud to partner with GoodMaps to deliver a new benchmark for multimodal data quality, accessibility, and operational intelligence. Our shared commitment to open standards, accuracy, and passenger experience is reshaping the future of mobility.

Neil Barnfather

Chief Commercial Officer, GoodMaps

GoodMaps offers turn-by-turn wayfinding, with real-time directions and a suite of helpful features. Our aim is to make indoor navigation as simple and familiar as outdoor navigation. This partnership lets us go further: we can create GTFS pathway data, convert it, and use advanced editing and maintenance tools to keep it updated – making it easy to share with third-party trip planners.

About Ito 

Ito provides market-leading transit data solutions through innovative products and professional services. With a focus on data quality, Ito helps agencies, operators, and mobility providers deliver seamless, reliable passenger experiences while driving operational efficiency. Their integrated platform supports optimized journey planning, real-time operational control, and predictive insights—empowering smarter decision-making across transit networks. 

 

About GoodMaps 

GoodMaps is a global pioneer in accessible indoor mapping and navigation, leveraging state-of-the-art LiDAR and IMDF technology to create highly accurate digital maps of complex environments. GoodMaps solutions power AR wayfinding across transit, airport, and public spaces—delivering real-time navigation support in 19 languages and tailored accessibility features for diverse disability groups. Their platform helps organizations worldwide meet the highest standards for inclusive and intelligent mobility.