Redefining Sustainable Mobility for a Global Sporting Event in 2024
How Ito and Instant System delivered a real-time, high-performance transport network for athletes, officials, and volunteers—setting a new standard for mobility at major events.
In 2024, the organisers of a major international sporting event aimed to create more than just logistical efficiency—they committed to a new global benchmark for sustainable mobility.
Their goals:
Support thousands of accredited athletes, coaches, officials, and volunteers
Minimise environmental impact with electric and metro-based transport
Ensure real-time, seamless journey planning across all modes
Deliver high-quality, multilingual information through apps and signage
To deliver this bold vision, they partnered with Ito and Instant System.
A Bespoke Journey Planning App for a Global Audience
Working closely with the organising committee, Ito and Instant System developed a tailored app to meet the needs of a complex, high-pressure environment.
Key Capabilities
Integrated metro, electric bus, and DRT services
Real-time predictions & dynamic routing
Custom alerts for service changes
Multilingual signage at hotels, airports & venues
Sustainable mobility recommendations
This required real-time GTFS and static data aggregation from multiple sources, each with distinct standards and reliability.
AI-Backed Data Processing for Precision and Performance
Key Features of the System:
Stable IDs
Maintained consistency despite constant data updates
Custom Plugins
Converted diverse formats (e.g. SIRI-ET to GTFS-RT)
Model Filters
Delivered data tailored to signage, apps, and APIs
Fitness-Based Allocation
Matched real-time predictions to schedules with high accuracy
Customisation Highlights:
Operator-specific models for fine-grained control
Daily global builds with quality checks
Accessible routing enhancements and wheelchair data
Service alert integration for planned and live disruptions
Built to Adapt, Designed to Perform
From planning to deployment, Ito and Instant System adopted an agile, collaborative approach to handle:
Complex data merges from GTFS-RT and static datasets
Event-driven updates such as security or crowd flows
Agile delivery ensured:
A working first version early
Continuous iterations based on real-world needs
Rapid responses to new requests during the event
Real-Time Testing. Zero Compromises.
62,000+
App users
1 million
Trips searched
10,000
On-demand ride bookings
Multilingual alerts served to global users
The real-time, integrated transport experience powered by Ito and Instant System was widely praised for its reliability, flexibility, and sustainability. The organisers have expressed intent to recommend the platform for future global events—including those planned in North America.
A Partnership That Delivered Beyond Expectations
This project allowed us to showcase the full potential for our platform in delivering real time, high-quality data solutionsWe’re proud to have played a key role in a vision so closely aligned with our own values.”
Mark MastersonCEO, Ito
Ito’s proven technology, deep data expertise, and close integration with Instant System’s agile planning tools proved instrumental. Together, they redefined what’s possible in sustainable, real-time transport for global events.
Planning a Major Event? Let’s Build the Mobility System It Deserved
Ito helps cities, organisers, and transit operators deliver integrated, real-time mobility networks at scale. Whether for major events or everyday operations, we bring accuracy, agility, and insight to every journey.
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Redefining sustainable mobility for a global sporting event in 2024
The organising committee behind a major international sporting event had a clear commitment to showcasing sustainability and operational excellence throughout. Part of this was to provide a transportation solution that could meet the demands of thousands of athletes, coaches and trainers, volunteers and officials.