22 Aug 2023
NBA All-Star Weekend: A Data-Driven Look at Visitor Impact in Salt Lake City
How Zartico’s geolocation and spend data revealed the movement and money behind one of basketball’s biggest weekends.
Case Studies
All Eyes on Salt Lake City
In 2023, Salt Lake City played host to the NBA All-Star Weekend—an iconic celebration of basketball that attracts fans, athletes, and media from across the country. Beyond the courts and slam dunks, the event brought a surge of economic and human activity into the heart of the city.
With its reputation as a center for innovation and creativity, Salt Lake City became the perfect stage to observe how people move, spend, and engage during a major national event.
How We Tracked Movement & Money
Using Zartico’s proprietary geolocation and spending datasets, we created a compelling visual story of how the city transformed during All-Star Weekend.
Our latest data visualization shows:
Where visitors came from
How long they stayed
Where they went
How much they spent—and where
By combining anonymized mobility data with consumer expenditure insights, we can understand not just foot traffic, but true economic impact.
Uncovering Patterns in Real Time
Uncovering Patterns in Real Time
Visitor Origins
Discover the top regions where attendees traveled from
Mobility Trends
Heatmaps show movement across city zones, day by day
Expenditure Patterns
Visual breakdowns of local spending by sector and location
Temporal Insights
See how crowd flow and spending spiked across event days
Turning Events Into Actionable Insights
This project highlights how destination intelligence can inform smarter planning for cities, events, and tourism boards. By visualizing the real-time effects of large-scale events, local leaders and partners can:
Measure ROI on events and activations
Optimize crowd and transport planning
Support local business strategy
Make data-informed decisions for future city events
See the Story Unfold in Salt Lake City
Dive into the full data visualization and see how Zartico’s platform brings clarity to complexity—turning visitor movement and spending into insight-rich narratives.
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